Set Winter On Fire

Agency Network: 
February 2018


As part of a ten-year partnership with the Olympics, Tmall (Alibaba Group), China’s biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with FF Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people’s perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever; ‘In the midst of winter, I found there was, within me, an invincible summer’ ​ Albert Camus.

Film advertisement created by FF, China for Tmall, within the category: Retail Services.

Advertising Agency: FF, Shanghai, China
Chief Creative Officers: Fred & Farid
Agency Supervisor / Executive Creative Director: Feng Huang
Agency Supervisor: Nichole Niu
Creative Director: Adrien Goris
Copywriter / Art Director: Adrien Goris
Copywriter: Luna Zhang
Art Director: Uty Chen
Brand Strategists: Julien Du Tertre, Gabrielle Guan
Agency Producers: Jessie Huang, Tilda He
Production Company: Stink / Shanghai
Producers: Desmond Loh, Louis Kwan
Director: Salomon Ligthelm
DoP: Christophe Collette
Music: Audio Force / Berlin
Music Producer: Thomas Suess
Post-production: Volt
Post Producer: Charles Renard
Log in to post comments
Featured Content

Latest Collections