Celebrating the spirit of fatherhood, Titan - India’s most loved watchmaker today launches a digital campaign ‘Mere Papa’, presenting a refreshing new take on the concept of Fatherhood. The digital film is an ode to all Father-figures.
The film tells the story of a child and his relationship with his father from a first person point of view. It captures the father taking care of the child - play with him, protect him and pamper him with gifts. He takes care of the child and works tirelessly to make him feel happy and safe. Towards the end, the film reveals that the story was told from a pet’s perspective and showcases the beautiful relationship between the father and the pet child.
Film advertisement created by Ogilvy, India for Titan, within the categories: Fashion, Personal Accessories.
Chief Creative Officer: Mahesh Gharat, Kiran Anthony
Group Creative Director: Divya Bhatia
Script writer: Mahesh Gharat , Divya Bhatia
Managing Partner, South: Tithi Ghosh
Account Management: Akshatha Poojari, Anukriti Som, Arpita Sarkar
Planning: Anirban Roy, Siddharth Mohanty, Aesha Das
Production House: Carbon Black Films
Director: John Francis
Producer: Vikram Nath Gupta
Director of Photography: Chinmay Salaskar
Music: Siddharth Basrur
Cast: Shivam Pal, Nell the dog
Art Director: Richa Arukia
Post Production Head: Jay Shetty