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Giant Screen

Campaign
Agency Network: 
Published/Aired: 
September 2014

Also From This Campaign 3

Description

Film advertisement created by PureGrowth, United States for Time Warner Cable, within the category: Media.

Advertising Agency: PureGrowth, New York, USA
CEO / Creative Director: Chris Clarke
President: Dani Simpson
Executive Producer: Candice Vernon
Account Manager: Peta Arthurson
Art Director: Matt Fetter
TWC Network Partner: Food Network
SVP, Marketing, Creative Services, PR: Susie Fogelson
Director, Marketing Partnerships: Jamie Lesser
Manager, Marketing Partnerships: Megan Wilson
VP, Content Distribution Marketing, SNI: Michael Portugal
Manager, Production: Melanie Byrd
Director, Production: Bill Calamita
Studio Supervisor: Jon Pierith
Manager, Production: Ellen Tomlinson
VP, Creative Services: Peter Risafi
Director, Creative Services: Terry McCormick
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Line Producer: Michelle Isbell
Editorial: Eye Candy Edit, New York
Editor: Cindy Nielson
Editor: Ali Mao
Editorial Producer: Anne Vega
Color Grading: MPC
Post Executive Producer: Adina Birnbaum
VFX / Finishing: Suspect, New York
VFX Executive Producer: Robert Appelblatt
VFX Producer: Juan Handal
Audio Post: Sonic Union, New York
Audio Engineer: Rob McIver
Studio Director: Justine Cortale
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Highest Rated

tylerrichars's picture

This is a clever and appealing ad for any sports fan out there. Being a die-hard sports fan myself I like the fact that you have two very relevant sports figures in the video, one being Victor Cruz and the other being Bill Cowher. Comparing the slow and glitch filled Internet to a slow receive is right on the money. No NFL team wants a slow receiver just like no Internet user wants slow connection. Once Bill Cowher says, “Speed is important. So if I can make you six times faster, that’d be a good thing, right?” and watching Victor Cruz running through the defense “six times faster” makes me think that I need Time Warner Cable as my internet provider. Once it is shown how much speed can really affect a game and then comparing that to computer speed really gets the message across.
The only thing I can see that may make this advertisement a little better would be to put a more recognizable face to it. Bill Cowher is great for this because most avid football fans and sports fan in general can recognize him but maybe put a more noticeable receiver in there in place of Victor Cruz. I know Victor Cruz because I follow football religiously but other than Cruz’s name and famous Salso Dance people don’t really notice his face as much as they would a Brandon Marshall, Larry Fitzgerald, or Calvin Johnson. An even better idea would have been to put someone from Bill Cowher’s 2005 Super Bowl winning team in the commercial in place of Victor Cruz. Hines Ward or even Jerome Bettis and switch up the advertisement to make it geared around a running back would have been perfect in my opion.
But overall I really enjoyed this advertisement!

tylerrichars
Activity Score 18
damnson's picture

Oh no, son.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

tylerrichars's picture

This is a clever and appealing ad for any sports fan out there. Being a die-hard sports fan myself I like the fact that you have two very relevant sports figures in the video, one being Victor Cruz and the other being Bill Cowher. Comparing the slow and glitch filled Internet to a slow receive is right on the money. No NFL team wants a slow receiver just like no Internet user wants slow connection. Once Bill Cowher says, “Speed is important. So if I can make you six times faster, that’d be a good thing, right?” and watching Victor Cruz running through the defense “six times faster” makes me think that I need Time Warner Cable as my internet provider. Once it is shown how much speed can really affect a game and then comparing that to computer speed really gets the message across.
The only thing I can see that may make this advertisement a little better would be to put a more recognizable face to it. Bill Cowher is great for this because most avid football fans and sports fan in general can recognize him but maybe put a more noticeable receiver in there in place of Victor Cruz. I know Victor Cruz because I follow football religiously but other than Cruz’s name and famous Salso Dance people don’t really notice his face as much as they would a Brandon Marshall, Larry Fitzgerald, or Calvin Johnson. An even better idea would have been to put someone from Bill Cowher’s 2005 Super Bowl winning team in the commercial in place of Victor Cruz. Hines Ward or even Jerome Bettis and switch up the advertisement to make it geared around a running back would have been perfect in my opion.
But overall I really enjoyed this advertisement!

tylerrichars
Activity Score 18
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