Tide Cold Callers

This is a cold call! Tide has brought together two of America’s coldest icons, Ice-T and Stone Cold Steve Austin, to cold call everyone and convince them to switch to cold water washing with Tide. Washing in cold saves energy, saves money and Tide cleans better in cold than the bargain brand in hot.
The launch of the campaign coincides with Tide’s 75th birthday and their Ambition 2030 announcement which outlines Tide’s key sustainability goals for the next decade.