The pool party

Agency Network: 
September 2016

Also From This Campaign 3


This humorous spot shows the consequences of one man arriving to a pool party suit-less. When offered a spare that the party host claims “everyone” uses, there’s only one detergent for the job.

Film advertisement created by Saatchi & Saatchi, United States for Tide, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Paul Bichler
Director of Film Production: John Doris
Producer: Jacob Vogt
Regional Business Director: Nick Miaritis
Account Director: Ryan Martin
Account Supervisor: Jen Brotman
Account Executive: Emily Hook
Senior Business Affairs Manager: Lisa Rimmer
Director: Max Sherman
Production Company: Anonymous Content
Executive Producer / Managing Director: Eric Stern
Executive Producer / Production: SueEllen Clair
Head of Production: Kerry Haynie
Director of Photography: Bobby Shore
Production Designer: Michael Walker
Line Producer: Isil Gilderdale
Editorial Company: Cosmo Street
Editors: Tom Scherma, Aaron Langley
Assistant Editors: Nellie Phillips, Chrissy Doughty
Executive Producer: Maura Woodward
Senior Producer: Luiza Naritomi
Finishing Company: Switch FX
Lead Flame Artist: Jon Magel
Flame Artist: Andrew Rea
Executive Producer: Diana Dayrit
Producer: Cara Flynn
Color: Company 3
Colorist: Sofie Borup
Music Company: duotone audio group
Executive Producer: Ross Hopman
Producer: Gio Lobato
Audio Post: duotone audio post
Sound Design: Juan Aboites
Mixer: Andy Green
Executive Producer: Greg Tiefenbrun
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kleenex's picture

That sure is a lot of credits for this ad campaign. I liked the concept.

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