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Startup Improv - Multitasking

Published/Aired: 
September 2019

Description

FinTech challenger Tide partner with Sidekick Studios London to launch TV campaign focusing on startups, hero-ing a confident founder 'faking it 'til she makes it' with the help of Tide's speedy mobile banking tools. This campaign is also a push to hero female founders in a still, largely male dominated startup scene.

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