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Pudding

Campaign
Agency Network: 
Published/Aired: 
January 2011

Also From This Campaign 3

Description

Film advertisement created by Fueld, United States for TicketCity, within the category: Professional Services.

Advertising Agency / Production Company: Fueld Films, USA
Directors: Ben Hurst, Dave Thomas
Producer: Summer Finley
Executive Producer: Brady Anderton
DP: Ben Hurst
Copywriter: Dave Thomas
Post production: Austen Menges / Fueld
Color: Brandon Thomas
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Highest Rated

CuriousPencil's picture

Okay, thank you for the disclosure; there is quite some disconnect between the spots and the website: if there was some visual tie-in, or a nod, or some acknowledgement on the homepage that they ran the spots - as it stands, it just looks precisely like the website-type they're rubbishing. Which could turn very quickly into a very embarassing situation. Was there no co-ordination on the two fronts? One other thing, it sounds like a really high-risk strategy to base a campaign on competitive desk research.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

But if you're buying tickets at ticketcity and want to be helped by a real person, you're using the phone, not ticketcity, surely? Unless that 1-800 number is a microsite, this is a shambles of an idea.

CuriousPencil
Activity Score 4225
Copywriter
junior.thomas's picture

You want to end a commercial with a phone number? Because people who watch TV have a pencil and pad of paper in hand waiting for any interesting information to pop up, like a phone number they'll want to remember for later?

Seems better to give a website, on which you can find any information you want. Like direct email links and direct phone numbers to every member of the sales staff. I guess you could put those dozen phone numbers at the end of the spot. But most people can figure out how to use a website.

junior.thomas
Activity Score 27
CuriousPencil's picture

Wasn't my point. They're a website. Saying that behind the screens/scenes there's a person. Compared with other websites, which are machines. But, as you say, it's a WEBSITE. Which is not a person. Ergo... bullsh*t claim.

CuriousPencil
Activity Score 4225
Copywriter
junior.thomas's picture

I made this point on your other comment, but this website provides direct phone numbers to all their sales people, who are actual people. And you can call or email them directly. So, no bullsh*t.

Also, the fact is people always want to browse a site before picking up the phone. It's hard to imagine any reason to tag a spot with a phone number over a URL.

Obviously, I had a hand in making these spots. And to your larger point, I do wish they'd post those direct phone numbers right on the homepage to make access all the more easy and obvious. But just because they don't doesn't mean that there aren't real people there. I couldn't find any comparable access to people on any competitor's websites. The claim seems sound to me.

junior.thomas
Activity Score 27
CuriousPencil's picture

Okay, thank you for the disclosure; there is quite some disconnect between the spots and the website: if there was some visual tie-in, or a nod, or some acknowledgement on the homepage that they ran the spots - as it stands, it just looks precisely like the website-type they're rubbishing. Which could turn very quickly into a very embarassing situation. Was there no co-ordination on the two fronts? One other thing, it sounds like a really high-risk strategy to base a campaign on competitive desk research.

CuriousPencil
Activity Score 4225
Copywriter
junior.thomas's picture

Well, desks are where you research websites from. There was plenty of due diligence, and three weeks after the spots broke no competitor has cried foul. Doesn't strike me as all that risky.

Thanks for your thoughts, really. Cool of you to engage with these so deeply.

junior.thomas
Activity Score 27
CuriousPencil's picture

Has been my pleasure, thank you for coming down here and engaging so actively. For what it's worth, I do like the quirky payoffs at the end of each spot. Nice touch. But they'd be even nicer with a website that reflected the expectation built up. Saying that, it's a noble goal for the client to reach for, nothing wrong with upping their game (as long as they're involved and are given fair warning).

CuriousPencil
Activity Score 4225
Copywriter
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