Agency Network: 
March 2019


The Weather Channel needed to re-invigorate their core audience with innovative brand content as there was a huge drop in app usage. The video campaign “Seek Your Weather” featured sponge wearing thunderstorm seekers, traditionally clad golfers playing golf cart polo in the rain and men searing meat on overheated car hoods.

Film advertisement created by Crosscut, United States for The Weather Channel, within the categories: Media, Professional Services.

Advertising Agency: Crosscut, San Francisco, United States of America
Director: Mike Goldberg
Writer: Mike Goldberg
Cinematographer: Josh Halverson
Art Director: Michael Marten
Camera Cinematographer: Ryan Bingham
Art Director: Diana Nunez
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