The truth
Creative Director: Ernesto Savaglio
Art Director: Pablo Carrera
Copywriter: Alexis Álvarez
The first time I saw this ad... more than 1 year ago... I was amazed. Today I'm thankful!!
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It's my job to keep punk rock elite
this is a perfect 10! I've seen the idea in Cannes the year it won and I'm still amazed with its strength..
clarice lispector.
добро пожаловать и наслаждается!
The Prozac Republic®
добро пожаловать и наслаждается!
The Prozac Republic®

the writing is superb.
i'm not sure if the idea is crystal clear or whether it sheds new light on the political discourse, but as a 30/60? piece of communication, it's superbly crafted.

this is perfect

amelie soundtrack
One of the best ads I´ve ever seen!!! Argentina is by far the most creative country in the advertising world. I say thank you for this kind of ideas.
interesting, but wasn't it contraproductive?
I was about to stop watching, except for the bar below the video telling me we're only halfway there. but there's no such bar on a TV screen.
and I hope it sounded better in spanish, because it was a bit shaky in the first direction (it definitely takes a great writer to accomplish this twist of meaning, though)
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I heard that it was only shown in cinema's so people couldn't leave or change channels half way.
Very deserving of all praise and awards.

BUENA PABLITO!

it magnifies writing.

Argentina is brilliant!

Very good work Alex !!!
direct message, I never seen one like this before, keep up the good work
one of the best ever done. I cant believe that this is actually translation ....

It gives me goosebumps.
I love it, a great work indeed!
Absolutely awesome. A perfect example of what advertising should do.
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brandon
WOWZA, true. When its good, it freakin' rocks!
... its already been done...

Lopez Murphy did poorly in the campaign, does that mean anything about the effectiveness of the advertisement?

amazing. this shows that music really is a powerful median