JFK Unsilenced

Agency Network: 
April 2018


Rothco Uses AI to Unsilence JFK to Make Greatest Speech Never Made.

The Times commissioned creative agency, ROTHCO to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. ‘JFK Unsilenced’ uses specialist AI technology to recreate the speech the 35th US president was meant to make in Dallas, on the day he was assassinated - The Dallas Trade Mart speech.

The project was the brainchild of Irish creative agency Rothco and tech company CereProc, who used the latest technologies in artificial intelligence and sound engineering to create a convincing reproduction of JFK reciting the words he was due to deliver.

Film advertisement created by Rothco, Ireland for The Times, within the category: Media.

Advertising Agency: ROTHCO, Dublin, Ireland
Agency Producer: Al Byrnes
Executive Creative Director: Alan Kelly
Creative Team: Alan Kelly, Ste Rogers
Designer: Shane ORiordan
Director of Marketing: Jill Byrne
Chief Executive Officer: Patrick Hickey
Operations Director: Sally Oldfield
Strategy: Paul Hughes, Kathy Troy
Client: Richard Oakley, Lynne Fraser
Production Company: Cereproc
Producer: Jenna Plant
Post House: Piranha Bar
Sound: Will Farrell / Screen Scene
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