Without financial resources, we managed to both drive donations (Swish + 133%), create new members (+ 1175%), and create a noticeable increase in brand awareness (+ 7.65%, compared to the corresponding period of the year before). The total earned reach for the campaign was 24.7 million contacts and 400 000 streams and views.
Film advertisement created by Abby Priest, Sweden for The Swedish Heartchild Foundation, within the categories: Health, Public Interest, NGO.
Creative Director: Oskar Hellqvist
Public Relations Director: Louise Ljungberg
Project Manager: Andreas Morne
Public Relations: Johanna Lindberg
Production Manager: Louise Persson
Production Assistant: Elin Albinsson
Copywriter: David Alledal
Art Director: Sebastian Brännén
Designer: Lukas Andersson
Creative Assistants: Fredrik Moberg, Kristofer Englund
Public Relations: Ebba Lindqvist