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A.G. Pennypacker's picture

Great idea ruined by a poor line. "Design" is the wrong word.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
juliangray's picture

A little dramatic today.. Are we?

juliangray
Activity Score 987
Art Director
Ag's picture

This is not an idea... Its a video they found somewhere and just pasted the logo at the end.

Ag
Activity Score 305
Copywriter
RM's picture

Sorry Ag but that in itself is an idea, they had the foresight to apply this video to their clients brand (if that's the case). It's a great idea? anyone else???

RM
Activity Score 419
Copywriter
everartz's picture

i dont like it... the scene is so evil looking and the music is bad as well.. boy's face is horrible everything is yuck!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

iT-iS-i's picture

Besides the awful execution, this piece is actually quite brilliant! The twist is really unexpected and delivers pronto... Get the execution bang on and you have a belter... And hey, the music is just perfect...

He who dominates often has no real friends...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

kurtberengeiger's picture

I like the idea. Execution needs work.

kurtberengeiger
Activity Score 7327
Copywriter
Wordnerd's picture

lame

Wordnerd
Activity Score 6692
Copywriter
hansbruno's picture

Brilliant idea...brilliant music. The execution is intended i guess.

hansbruno
Activity Score 6
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