The Snowbird

Agency Network: 
February 2018


Le Massif de Charlevoix and ad agency Kabane have joined forces to help save Snowbirds—the people from northern climes that decide to head down south each winter.

This initiative, which mimics a real social marketing campaign, highlights this long-standing phenomenon in Canada.

Advertising Agency: Kabane, Canada
Creative Direction: Alexis Thériault-Laliberté
Ad Placement: Élisabeth Dumont
Creative Team: Éric Forest, Bruno Marchand, Charles Boutin, Arnaud Ruelens-Lepoutre, Éric Fortier, Alexis Thériault-Laliberté
Digital Strategy / Community Management: Véronique Langlais
Documentary Production Team: Bruno Marchand, Charles Boutin, Alexis Thériault-Laliberté
Production / Sound Design: Bruno Marchand
Sound Design (radio): Studio Expression
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kleenex's picture

blahhh..... Also tooo long.

Activity Score 52310
Web Designer/Developer
James.s's picture

Agree with Kleenex. it's long...

Activity Score 28
Creative Director at DDB
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