Le Massif de Charlevoix and ad agency Kabane have joined forces to help save Snowbirds—the people from northern climes that decide to head down south each winter.
This initiative, which mimics a real social marketing campaign, highlights this long-standing phenomenon in Canada.
Creative Direction: Alexis Thériault-Laliberté
Ad Placement: Élisabeth Dumont
Creative Team: Éric Forest, Bruno Marchand, Charles Boutin, Arnaud Ruelens-Lepoutre, Éric Fortier, Alexis Thériault-Laliberté
Digital Strategy / Community Management: Véronique Langlais
Documentary Production Team: Bruno Marchand, Charles Boutin, Alexis Thériault-Laliberté
Production / Sound Design: Bruno Marchand
Sound Design (radio): Studio Expression