What would you do with $25,000?

Agency Network: 
December 2013


Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region.

Film advertisement created by Ogilvy, Argentina for The Secret Life of Walter Mitty, within the category: Media.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Chief Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Diego Bertagni, Ignacio Jardon
Account Director: Alicia Hultmann Ayala
Account Supervisor: Julieta Real
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Londonpride's picture

Amazing work. But if you Ogilvy guys spend even a penny to submit it to awards instead of donating, no question you'll deserve the Grand Prix in best use of Hypocrisy.

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