Australians are known as a charitable bunch, lending a hand when a hand needs to be lent. And right now, even a small act of generosity can make a big difference. Donation Dollar is designed to remind them to give, not only in times of crisis, but all year round. It's an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need. Over the coming years, The Royal Australian Mint plans to mint one for every single Australian, creating millions of reminders to give. If we all donated one Donation Dollar a month, we'd raise an additional 300 million dollars annually.
Film advertisement created by Saatchi & Saatchi, Australia for The Royal Australian Mint, within the category: Public Interest, NGO.