To encourage moped and scooter riders to take ownership of the security of their bikes, using the recommended three pieces of security (lock, chain and cover).
Film advertisement created by BBDO, United Kingdom for The Metropolitan Police, within the category: Public Interest, NGO.
Creative Directors: Steve Jones, Martin Loraine, Steve Stretton
Copywriter: Alan Foster
Art Director: Brett James
Agency Planner: Michael Case
Agency Account Team: Tom Shattock, Flo Prevezer, Ethan Meade
Agency Producer: Kieran Sadler
Media Planners: Agnes Gudz, Francesca Leech
Production Company: Tantrum
Director: Charlie Crane
Production Company Producer: Stuart Wigglesworth
Post-production Company: The Assembly Rooms, Freefolk (VFX)
Business Affairs: Cate Killeen
Audio Post-production: 750mph