The ad aims to raise public awareness of a disturbing reality: every year, half of French Canada’s food banks struggle to meet the demand. To help the public empathize with the lives of those who rely on food banks to survive, we have transposed the food shortage at food banks into the general public’s reality.
Film advertisement created by TBWA, Canada for The Media Food Drive, within the category: Public Interest, NGO.
Creative Director: Manuel Ferrarini
Art Director: Anne-Marie Lemay
Copywriter: Sarah-Catherine Lacroix
Consulting Service: Stéphanie Boivin
Electronic Production: Mélanie Duguay
Production House: Gorditos
Director: Raphaël Ouellet
Producer: Nancy Thibodeau
Music: Alexandra Stréliski
Sound Studio: Lamajeure