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The importance of awards in advertising

Campaign
Published/Aired: 
April 2009

Also From This Campaign 3

Director / Writer: Jim Hosking
Production Company: Revolver
Executive Producers: Michael Ritchie (Revolver), Shawn Lacy (Biscuit Filmworks USA), Colleen O’Donnell (Biscuit Filmworks USA)
Line Producer: Laure Stevens
Director of Photography: Mårten Tedin
Production Designer: Mark Benson
Stylist: Pamela Encardona
Editor: Mark Burnett, The Editors
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Guest's picture

disgusting

Guest
TRICKY's picture

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"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

For me its more like this: "We havent won any awards so we made this video."

Guest
Guest's picture

bloody racists

Guest
Guest's picture

what a waste of fucking time. It just got worse...then worse...then abysmal

Guest
Guest's picture

one clear message...advertising is a business for gays

Guest
Guest's picture

Yeah yeah, blabla, we're all so politically correct.
This is good and you have to admit it.

Guest
Guest's picture

don't get it..what was your purpose? it doesn't matter if you win advertising awards? do you like gay people? really didn't get the idea.

Guest
corndogfuneral's picture

About 3 minutes too long.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

This is stupid....nunca vi nada tao estupido e sem interesse . C'est une grosse M...!!!!! 0/10

Guest
jszczepaniak's picture

You guys are ridiculous. This is hilarious! It's not suggesting everyone in advertising is gay. It's not saying anything about gay people. It's making a statement about how obnoxious it is for people to think that awards do all that much for you. They show how these strange people don't become any more glamorous after having won awards. The point is made, and made well. If you think awards are going to do anything for you other than maybe allowing you to charge a bit more for your services then you are sorely mistaken.

This seems almost like an SNL sketch. I like it.

jszczepaniak
Activity Score 30
corndogfuneral's picture

I would agree with your statement about the message it's trying to convey. And I get their point in the first minute. Unfortunately it's almost 4 minutes long. It becomes gratuitous and pretty stupid at times.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

100% true.

Guest
Guest's picture

This IS GREAT!!!!!!
Best thing I've seen in years.

Guest
Guest's picture

very funny! well done! its 2nd degree and ironic. cool.

Guest
Guest's picture

WTF?! this is great!!!

Guest
casualtyofdesign's picture

Pretty freegin stupid, but I will admit I laughed at certain parts... only I don't know why!

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Guest's picture

*cringe*

Guest
Chris's picture

the bong was definatley passed around in that creative meeting.

Chris
Activity Score 1935
Art Director
Guest's picture

I don't know if it good or not. I couldn't be bothered getting to the end.

Guest
Guest's picture

racist and a heap of crap

Guest
Guest's picture

I loled.

Guest
Julian's picture

No awards here then

Julian
Activity Score 40
Art Director at Senior Art director Ogilvy Moscow |

It's only advertising, nobody died.

NastyJester's picture

It makes me want to fall to my knees and weep. Weep for the death of humour.

NastyJester
Activity Score 740
Copywriter
Davosk's picture

Yep, advertising is full of wankers alright.

I'm confused. Australian writers and art directors assoc.??? / USA produced???

Davosk
Activity Score 4811
Art Director
Black Fauns's picture

An absolutely brilliant start, rapidly loosing interest in the middle and a terrible, terrible finish. Looked really cool though.

Black Fauns
Activity Score 137
Copywriter at London
Guest's picture

There is no argument. If you want to say something, you must hava something to say. Not the case. Just racist jokes. Really stupid.

Guest
Boccioni's picture

This is another ADBUSTER spoof. This is weak and thoughtless. If you want to be weird and original learn from the best research the film works of Jodorowsky.

Boccioni
Activity Score 149
Other at Art Director
gmint7's picture

:::J:::
I don't get it?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

pindaro's picture

I've seen stupid ads before, but this... this is in a league of it's own.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

gmint7's picture

:::J:::
haha!

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Why? Whats the point. What a waste of film.

Guest
Wordnerd's picture

What the hell was that?! you know there are things so bad they're good. This is so bad it's bad again. i'm feeling embarassed by just watching it!

Wordnerd
Activity Score 6692
Copywriter
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