Advertisement

Three Little Pigs

Agency Network: 
Published/Aired: 
March 2012

Description

This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.

Film advertisement created by BBH, United Kingdom for The Guardian, within the category: Media.

Advertising Agency: BBH, London, UK
Log in or register to post comments
chuckieT's picture

Great stuff. Going to win many awards. Many.

chuckieT
Activity Score 680
Creative
Spanky's picture

Great execution of a mediocre idea.

Spanky
Activity Score 4899
Other
vlwk's picture

Sometimes I wonder how much work the creatives put in to get to this point.

Love the idea.

vlwk
Activity Score 154
talkingisfree's picture

very good, simple idea executed to the max.

talkingisfree
Activity Score 2712
Art Director
kleenex's picture

hahahahahahahha The three little pigs committed insurance fraud.

kleenex
Activity Score 58335
Web Designer/Developer
Ordozgoiti's picture

Brilliant execution and brilliant idea. Very relevant.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
Temple's picture

Grand Prix material.

Temple
Activity Score 11341
Creative Director
Society of Doom's picture

Brilliant on every level!

Society of Doom
Activity Score 45
Hadrons's picture

I enjoyed watching it.
The strategy, copy and execution were very good to demonstrate what communication is all about:
- the who, where and why.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

SolarisN1's picture

This is going to be huge this year!

SolarisN1
Activity Score 44
Marketing Manager
advertising ninja's picture

BBH seems to be a lightyears ahead of the average.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
MissCopywriter's picture

love the art direction

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
abake's picture

Loved it!
Such a great idea and soooooo well executed.

abake
Activity Score 1262
RMG Connect Colombia
Wordfruit's picture

Enjoyed this :)

The fact that there's not more work of this standard makes me wonder whether things in the ad world could be gone about in a better way, to get better results more often. I don't think the problem is lack of talent.

Wordfruit
Activity Score 1023
DameWallis's picture

Captivating from start to finish. I couldn't stop watching and admire how the product variations were woven throughout the spot.

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
slid3r's picture

Haha, no credits here for i am sure there is about hundred people doing this ad.

slid3r
Activity Score 35
Copywriter at borodaproject.com
designzero68's picture

Spot on.

designzero68
Activity Score 74
Johnnyrose's picture

Brilliant idea, brilliant in many levels. I haven't been touched and surprised like this by an ad eversince the Android of Johnny Walker

Johnnyrose
Activity Score 9
New Moment New Ideas, Tirane |

Johnny Rose

Kearn's picture

great.... agree with all that was said here...(except the mediocre idea guy)

Kearn
Activity Score 74
Copywriter at Betzefer
GregJ's picture

the Guardian - defender of the underdog.. er pig.

GregJ
Activity Score 48
Graphic Designer
antonio jeno's picture

Gran idea!

antonio jeno
Activity Score 16
Readactor
Jens Kristian Balle's picture

This is so good!

Jens Kristian Balle
Activity Score 52
Photographer at Jens Kristian Balle // Photographer |

www.jenskristianballe.com

naghihimutuc's picture

My god. I got shivers watching the whole thing. Its a good--sorry--a GREAT idea! I dunno if this has been done in this way before (maybe comic books? a nod to the Fables comics series?) But holy wow, brilliant! Gives the viewer a sense of urgency relevant to news news news!

naghihimutuc
Activity Score 82
alausa's picture

Just won Gold for film craft.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Lisbon freak's picture

Amazing.

Lisbon freak
Activity Score 496
Creative Director at Toronto
the pencil's picture

Award deserving indeed. Btw the pigs are cute!

the pencil
Activity Score 235
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement
Save 20%