Three Little Pigs
Description
This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.
Film advertisement created by BBH, United Kingdom for The Guardian, within the category: Media.
Sometimes I wonder how much work the creatives put in to get to this point.
Love the idea.
hahahahahahahha The three little pigs committed insurance fraud.
Brilliant execution and brilliant idea. Very relevant.
I enjoyed watching it.
The strategy, copy and execution were very good to demonstrate what communication is all about:
- the who, where and why.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
BBH seems to be a lightyears ahead of the average.
Enjoyed this :)
The fact that there's not more work of this standard makes me wonder whether things in the ad world could be gone about in a better way, to get better results more often. I don't think the problem is lack of talent.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Captivating from start to finish. I couldn't stop watching and admire how the product variations were woven throughout the spot.
Haha, no credits here for i am sure there is about hundred people doing this ad.
Brilliant idea, brilliant in many levels. I haven't been touched and surprised like this by an ad eversince the Android of Johnny Walker
Johnny Rose
great.... agree with all that was said here...(except the mediocre idea guy)
This is so good!
My god. I got shivers watching the whole thing. Its a good--sorry--a GREAT idea! I dunno if this has been done in this way before (maybe comic books? a nod to the Fables comics series?) But holy wow, brilliant! Gives the viewer a sense of urgency relevant to news news news!
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