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Published/Aired: 
July 2009

Description

Red wires marks the beginning of The Economist talking to people who might not yet consider themselves to be Economist readers through its marketing and advertising. It was sparked by research undertaken by the magazine last year which discovered that, because of the rise in the number of people going on to university, there are now over 3 million people in the UK whose interest in world affairs, travel, news and politics suggests an unconscious affinity with what The Economist reports on every week. The Economist describes these people as the “intellectually curious”.

This ad uses the image of a wire-jumper (Florent Blondeau) walking through a city on a series of red wires and the strapline “Let your mind wander” as a metaphor for the inherent pleasure in connecting different ideas, and how this is reflected in the wide-range news and analysis available in a copy of The Economist.

Advertising Agency: Abbot Mead Vickers BBDO, UK
Director: Tom Carty
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Wolfgang's picture

nice

Wolfgang
Activity Score 151
Art Director
Guest's picture

not the economist tipical ad. like it

Guest
Guest's picture

Heeey Abbot!!

Guest
mpared's picture

I prefer the old ones!!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

One of the best signature shots that I've seen in a long time.

Guest
Ohkamp's picture

Very nice. :)

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
shahidali's picture

fantastic.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

Great!

Guest
Guest's picture

excellent!

Guest
alexander_bickov's picture

Individual idea

alexander_bickov
Activity Score 3281
kurtberengeiger's picture

AMV does it again. Nice stuff.

kurtberengeiger
Activity Score 7327
Copywriter
Guest's picture

Charly P

Really good, brilliant idea, brilliant production.

Guest
Corbeen's picture

its one of those ads ... english ads, I see them threw the years and they all look alike but yet they are powerful somehow.. Its almost the same esthetic like the rush hour for bbc long time ago :

http://www.youtube.com/watch?v=3xR0smB1V58

but its nice...

Corbeen
Activity Score 1095
cathlim's picture

nicely done

cathlim
Activity Score 7
Suchita Bhhatia's picture

neat

Suchita Bhhatia
Activity Score 42
Producer/Director
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