A Mate Doesn’t Let A Mate Drink Drive

Agency Network: 
March 2018


Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking Monday, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.”

Film advertisement created by Y&R, United Kingdom for The Department for Transport, within the category: Public Interest, NGO.

Advertising Agency: Y&R London, UK
Chief Creative Officer: Jon Burley
Creative Director: Jim Bolton
Creatives: Nina Beyers, Tom Espezel-Bentley, Sean Johnson, Josh Pearce
Strategy Director: Jonathan Ewles
Strategist: James Dowler
Business Director: Anna Crabtree
Account Director: Adam Tynan
Account Executive: Laura Moon
Agency Producer: Emily Brownlow
Editing House: The Playroom
Editor: Nick Allix
Post Production Company: Time Based Arts
Producer: Jo Gutteridge
Online Artist: Simone Grattarola
Sound House: Factory
Lead Sound: Phil Bolland
Music Company (license): Thirty Two Music
Re Record: Native
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