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Published/Aired: 
February 2018

Description

Born with cerebral palsy, Chaeli is going to ride a horse five days. Bet she can't do it? She wants you to. The more you bet, the more money she can raise for kids with disabilities.

Advertising Agency: The Chaeli Agency, Cape Town, South Africa
Exectuive Creative Director: Alistair King
Creative Director: Nkanyezi Masango
Art Directors: Gregory Booysen, Thabiso Ntuli
Copywriter: Drew Murphy
Client Service: Samantha Milne, Tilldan Bungani
Agency Producer: Samantha Wentzel
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kleenex's picture

I like the concept.

kleenex
Activity Score 58797
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