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Sushi lover's picture

like the concept alot! it is not telling you what AIDS will look like or how it spreads, it is all about how dangerous when things we cant see.

Sushi lover
Activity Score 899

Dream needs to be big!

AdsofChina's picture

Genius!!!

Did not see that coming. Nice thinking and execution...i smell a viral.

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture

I beg to differ, but I feel extremely bad. The idea is meant is that HIV is transmitted through hugs. There is no talk of respect for patients with HIV. A spot mean, nasty and with a mixed message for the execution of work.

Guest
Wordnerd's picture

yeah he should have raped all those people.
But seriously: i don't like it either. the bear, hugging, the guy beneath the costume. there is no connection to hiv.

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

LOL! This is unbelieveably biased. Beware of body artists, they probably have AIDS???? COME ON!!!

Guest
Guest's picture

Yes. This is probably what it means. By the way: SONY is selling millions of colorful balls now!

Guest
jackmancer2017's picture

Indeed. When you put it like that, the commercial is showcasing poor taste.

jackmancer2017
Marlus Lau's picture

I get the idea and I find it interesting, but it seems to have something to do with prejudice. No good.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

Holy crap. That was pretty awesome.

Guest
aji pam's picture

obvious idea, different direction.. but nice, but i want more :(

aji pam
Activity Score 94
Graphic Designer
Guest's picture

The idea is cool, but it would have been nicer to have a reveal for the people on the street.

Guest
adaz's picture

It dosn't work

that's wat i did in 2007

http://adsoftheworld.com/forum/exhibition/aids_4

adaz
Activity Score 82
Art Director
cef's picture

Actually he doesnt look like a HIV, but he looks like a singer and body artist...
it should be something else inside of that bear.

cef
Activity Score 505
Copywriter
silvi's picture

Congratulations. Very polemic, very shocking. Effective 100%

silvi
Activity Score 4134
Copywriter
Draper's picture

The end is very bad...

Draper
Activity Score 179
Creative Director
Guest's picture

es el mensaje equivocado, es intolerancia, y prejuicio

Guest
Guest's picture

So people without HIV are cute and huggable.
People without HIV are scary and monster-like.
Better use a condom and never get close to those HIV monsters...

Guest
Guest's picture

Contrast this win the INPES "Free Hugs" campaign.

Guest
atb2005's picture

Why does the guy have lumps on his head? He gives me the heebie jeebies. Is the idea that HIV is ugly, scary, etc? I think the message is that you might be hugging a beautiful stranger, who happens to be HIV positive; hence, you can't see HIV, but you can prevent it.

atb2005
Activity Score 13489
Sushi lover's picture

like the concept alot! it is not telling you what AIDS will look like or how it spreads, it is all about how dangerous when things we cant see.

Sushi lover
Activity Score 899

Dream needs to be big!

Guest's picture

Si tienes piercings y tatoos eres algo maligno? ja

Guest
Guest's picture

A old but great campagn !

Guest
Guest's picture

Yeah...I have to agree that the idea was there but the message is twisted...could have been better...Well shot / edited etc...

Guest
Guest's picture

hilarious. sad, though, that once again body-mod people are portrayed as something sinister and malicious.

Guest
Guest's picture

This sucks! discriminitation in all senses.I know that the idea has nothing to do with, but you forgot that HIV doesnt transmit if you hug someone. For a creative director is clear, but for the final target can confuse in everyway.

Guest
Guest's picture

I have to agree! This is so wrong in so many ways. Hugging is a risk of catching HIV? People with HIV look like the guy in the costume? Discrimination and very disrespectful ad.

Guest
Guest's picture

It's not about him having HIV. Most people wouldn't hug him if they saw what he looked like under the costume, just like people who don't have HIV wouldn't have unprotected sex with someone if they knew they had HIV. It's saying that no matter how a person looks, they can be hiding something that would make you change your decision.

Guest
velle's picture

this doesnt work. the shock factor was so off-putting i made myself get amnesia to save myself from having to live with the memory

velle
Activity Score 1526
Copywriter
chihirokiss's picture

that ad scares me to death (that part where the guy takes off the bear headdress and screams in a nasty sort of way). it's bugging my mind off, even when asleep. T_______T scarrrrrrrrrrrrrrrrrrrrrrry.

chihirokiss
Activity Score 74
Holy Angel University, Angeles City, Philippines
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