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lsadunb's picture

Pal, I've seen Kill Bill, Hostel, The Exorcist. Those images don't shock me anymore...

lsadunb
Activity Score 571
Copywriter
teenie's picture

These ads get me every time. I went to a seminar on producing more compelling road-safety ads, and I thought my heart was going to pop out of my chest watching examples from around the world. I think these are brilliant. It's one place where graphic is necessary. One prsenter begged advertisers to leave the shock value to the non-profits, as that's about all we have left to change people's behaviour.

teenie
Activity Score 1894
Copywriter
Nthngmn's picture

very nice.

Nthngmn
Activity Score 626
Art Director
NomadDCLXVI's picture

Idea is good, but execution don't have a sense of credibility. There was no cause for the car to sideslip, there was no beginning of the story - why he lost control. When ad like this is made you have to make it real - not only the moment of crash but whole story, it should be real. This is not. They try to tell that 10 km/h will change the result, but that what video says is - some man with no obvious reason crash against the tree. If the visual would be more authentic, then this would work - not now.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Spanky's picture

yeah. but if his speed had been 100 km/h, rather than 90 km/h, he would have already passed the tree and slid into a nice, empty wheat field. nice try assholes.

Spanky
Activity Score 4899
Other
Ryon64's picture

this ad is nearly identical to this one released in NZ / Australia a few years ago

http://www.youtube.com/watch?v=h9VWF1DXQ8s

Ryon64
Activity Score 18
Clemenger BBDO Wellington
gmdbala's picture
gmdbala
Activity Score 8
Other
Temple's picture

Spanky your comments still suck big time after 3 years

Temple
Activity Score 11341
Creative Director
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