Agency Network: 
May 2009
Advertising Agency: The Martin Agency
Creative Director: Joe Alexander
Art Directors: Kevin Ragland, Daniela Montanez
Writer: Ken Hines
Producer: Molly Schaaf Souter
Director: Mike Mills
Production Company: The Director's Bureau
Editor: Angus Wall
Music: HUM/LA
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sirvan's picture

Concept is great... copy is just so-so, unfortunately.

Activity Score 29856


"I love some things, and don't love some other things."

ivan's picture

I really like the tagline! It's almost iconic.

Creative Director at Ads of the World
Guest's picture

Nice.... Sweet. But kinda feels like a car anthem commercial

everartz's picture

mostly i liked " the official sponsors of birthdays "
this is a good line...

Activity Score 7613
Art Director |

| everartz |

jangidtarun's picture

Product shot is superb.

Activity Score 8
Copywriter at Vishaka
Guest's picture

"Imagine a world with"
Hasnt that line been used WAY too much over the years? Eh well. If it works. I like the shots of people... especially the last one of the girl and guy when she's blowing out the candles. Nice ad. Pretty. Feel good.

Saadi's picture

The guy with the beard almost got on fire. Great spot.

Activity Score 53
Creative Director at Leo Burnett KSA
Guest's picture

survive from cancer is reborn.. good

LucasPS's picture

Love it, so inspiral, so tranquilizer. Grat stuff, exelent music. I love it :D

Sorry for my english...

Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

What a good ad-not trying to sell us something,but celebrating life and how every day,every year is to be celebrated and not taken for granted.

Guest's picture


Guest's picture

my namei is kathy jinkerson and i have a son who is disabled and has cancer of the esphagus he will be thirty this saturday. it has been two years and two months and we are still fighting and being strong. I just want to say happy birthday to my son Lenny. Love, mom

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