Steam Signals

Agency Network: 
Published/Aired: 
February 2014

Description

In a push to get into online video, T-Fal Canada was looking for something that would push the limits of what the brand was comfortable with. They also needed to highlight the strengths of the product: More powerful steam that lasted longer! The concept was simple: two women having a conversation using the steam from their irons. The woman with the traditional iron keeps running out of steam mid-sentence.

Film advertisement created by Faren°, Canada for T-Fal, within the category: House, Garden.

Advertising Agency: Faren° Agency, Toronto, Canada
Creative Director: Bryan Canning
Art Director: Steve Garwood
Copywriters: Bryan Canning, Steve Garwood
Producer: Justin MacRae
Director: Dave Krovblit
Post: Married to Giants
Colour: Alter Ego
VFX: 3am Design
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morse's picture

Why would they talk with steam?

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bryancanning's picture

Hey Morse – The spot opens to them seeing each other through the window with the idea that they are across the street/alley/way... I guess we could have somehow made that more clear. Keep the comments coming. Good or bad, they all help!

bryancanning
Activity Score 8
Pezzzko's picture

Hahaha, I don't know if this is a genuine problem, but it's pretty funny.

Pezzzko
Activity Score 73
damnson's picture

Bad.

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

rmkida's picture

Why would they talk with steam? [2]

rmkida
Activity Score 369
Art Director |

See what I've done

kleenex's picture

This is a laugh riot...

kleenex
Activity Score 57557
Web Designer/Developer
Rob71's picture

The thought is nice, but the acting lets it down.

Rob71
Activity Score 407
Rob71's picture

The thought is nice, but the acting lets it down.

Rob71
Activity Score 407
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