Situation: Retail chain of equipment stores in installments Texnomart changes its positioning. Now Texnomart has a large assortment, prices are like bazaar ones, and there are also many rational benefits. But how to make everyone know about it, and even more - remember it?
Solution: Make an ad with an interesting plot, similar to a movie one. And such videos are supposed to be interesting to the audience for them to sincerely worry about the characters.
Results: People were excited about the campaign. As a result, brand queries in the search engine began to grow rapidly. And the amount of sales increased by eighteen percent, compared to last year's period.
Film advertisement created by TBWA, Uzbekistan for Texnomart, within the category: Retail Services.