Just Let Go

July 2018


In the not too-distant future, autonomous cars will start to become the norm. And cars owners will benefit from their added safety, increased productivity, cheaper insurance, smoother ride and many other things. But there will always be those who reject the new and want to stay in control behind the wheel. So how do we persuade those potential customers to embrace the future?

Film advertisement created by Miami Ad School, Mexico for Tesla, within the category: Automotive.

Advertising Agency: Miami Ad School, Mexico City, Mexico
Creative Director: Gerardo Saavedra
Art Director: Jorge Díaz
Copywriter: Emmanuel Rocha
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