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Agency Network: 
Published/Aired: 
May 2019

Description

Terra Nostra is more than just pasture milk; the locals say, it is the best milk in the world.

Not only do Terra Nostra's cows benefit from the uniquely beautiful surroundings of the Azores in Portugal, but the brand also follows the Happy Cow Milk Program, a Responsible and Sustainable Production Program.

The film focuses on the genuine affection the producers feel for their cows and is based on a study from the Vienna Veterinary University, which showed that human care and interaction increase cows’ ability to produce milk.

Animal welfare is a fundamental concern for Terra Nostra, and their affection for their Frisian Holstein is real which led them to implement the Happy Cow Milk Program as well as ongoing rigorous controls of the conditions in which their cows give milk.

Film advertisement created by VMLY&R, Portugal for Terra Nostra, within the category: Non-Alcoholic Drinks.

Advertising Agency: VMLY&R, Lisbon, Portugal
Chief Creative Officer: Judite Mota
Executive Creative Director: Pedro Ferreira
Creative Director: Jose Quintela
Art Director: Pedro Ferreira
Copywriter: Pedro Ferreira
Client Service Director: Filipa Ribeiro
Account Executive: José Mesquita
Account Executive: Ines França Martins
Director and DOP: Antonio Amaral
Executive Music Producer: Som de Lisboa
Film Colorist: Light films
Client: Paula Amaral, Paula Gomes
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