TENZING Natural Energy launched four years ago after the founder discovered the plant- based energising brew of the Himalayan Sherpa’s. It’s since been the fastest growing brand in energy for three years in a row. Like many businesses it now faces challenges, but they have decided to tackle them head-on, by launching their first ever nationwide TV campaign.
Huib van Bockel, founder of TENZING said “In normal times we would not have been able to afford a campaign, but because most major brands have reduced their budgets, the advertising rates have gone down so significantly that we’re now able to air our first ever TV campaign. Purely from a business perspective this makes a lot of sense for us, where normally we would be drowned out by the industry titans, our healthy energising alternative can now cut through. When the big dogs stop barking other voices get their chance to be heard.”