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The unbranded ad

Agency Network: 
Published/Aired: 
July 2015

Description

In order to overcome the new alcohol advertising regulation laws in Israel, we created the first branded ad without a brand.

Film advertisement created by McCann, Israel for Tempo, within the category: Alcoholic Drinks.

Advertising Agency: McCann, Tel-Aviv, Israel
Creative Director: Naor Itzhak
Copywriter: Eddie Gartsman
Directors: Michael Mushonov, Lael Utnik
Producer: Tom Soffer
Additional credits: Daniella Klinger, Rotem Mizrahi, Alon Leibovich, Ravid Tiber
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Highest Rated

Temple's picture

Well done against a stupid law.

Temple
Activity Score 11341
Creative Director
halaby87's picture

Love it

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Culture's picture

That's some guts... Appreciate!

Culture
Activity Score 978
Creative Director
Temple's picture

Well done against a stupid law.

Temple
Activity Score 11341
Creative Director
Simonz's picture

smart idea

Simonz
Activity Score 54
General Manager
kleenex's picture

Brilliant..

kleenex
Activity Score 58797
Web Designer/Developer
sacrilegend's picture

Awesome. And MAJOR props to a very bold client who actually gets it. Guard that unicorn, McCann.

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

I'm not in love with the idea, but I guess it worked!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

raw tuna's picture

good stuff

raw tuna
Activity Score 837
General Manager
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