The idea was to do something meaningful for the people in Sweden who are most isolated due to Covid-19 - people over 70 years old. This group is the biggest risk group in society right now and have very little social contact with the outside world. But as a telco company, Telia could make all the difference, since they offer the next best thing to physical social interaction, digital social interaction. Telia’s network can be the bridge between an isolated 70 year old grandmother and her grandchildren. So together with Telia we gave everyone over 70 years free unlimited data to make it a bit easier for them to stay in touch with the outside world. To launch it we created a film where isolated 70+’ers sing an anthem song together with their loved ones. All filmed and done by themselves in their own homes.
Film advertisement created by Forsman & Bodenfors, Sweden for Telia, within the categories: Electronics, Technology, Public Interest, NGO.
Account Director: Charlotte Nordling, Karin Hubinette
Account Manager: Sara Kling
Art Director: Adam Ulvegärde, Tomas Granath
Copywriter: Jacob Nelson
Designer: Kalle Garmark
Agency Producer: Jens Odelbring
PR: Amat Levin
Production company: NewLand
Director: Joanna Nordahl
Producer: Dea Saracevic
Executive producer: Adam Holmström
Music supervisor: Jenny Ring
Music producer: Marlene
Client: Telia, Gina Azaric, Cecilia Hedström, Julia Högfeldt