This spot documents the issue of Cyber bullying and the effect it has on the daily lives of people exposed to it. Although the bullying may happen in the digital realm, its psychological effect continues beyond those platforms. The sense of fear and isolation is captured by telling the true story of a young man's experiences and his efforts to rise above the weaponised words and messaging. Telekom is working with various partners on initiatives to expose the effects of cyber bullying in it’s fight for a hate-free internet.
Film advertisement created by DDB, Germany for Telekom, within the categories: Electronics, Technology, Public Interest, NGO.