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Courtney and Patrice

Campaign
Published/Aired: 
May 2018

Also From This Campaign 3

Part of Collection

Description

Teleflora, the world’s leading floral delivery service, announced the launch of its new Mother’s Day national campaign and a partnership with singer and songwriter Jason Mraz.

The company is honoring all sacrifices and fearless acts of love this Mother’s Day with the launch of the “Love Makes a Mom” campaign. The campaign introduces three sixty-second videos featuring fearless moms who earned their title with beautiful displays of love. From a biological mom whose love for her daughter with Down syndrome helped her family thrive, to an Army Veteran who stepped in to raise her younger sister, and an LGBT couple who worked through adversity to raise their beautiful family, the videos show that while motherhood has a different path for each woman, the only prerequisite is love.

Advertising Agency: Wonderful Agency in-house, USA
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