Agency Network: 
June 2019


To show the advantages of using air conditioners in the summer, we used local insight: Uzbek people use sound «ehhh» to express negative emotions and use the sound «ahhh» to express positive ones.

Like when they feel the joy of finally being home under the air conditioner after the summer heat. That's why we decided to compare these two sounds in real-life situations, that people face outside and at home in the summertime period.

Advertising Agency: TBWA\CAC\Tashkent, Tashkent, Uzbekistan
Client Service Director: Nargiz Kamalova
Creative Director: Farkhod Norbaev
Copywriter: Samara Akhmad
Art Director: Vitaliy Khalzunov
Graphic Designers: Viktoria Sharafutdinova, Shakhzod Saliev
Marketing Manager: Otabek Sharapov
Production Company: Abstract Visuals
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