Tech Will Save Us launches its first ever campaign during the holiday season to promote a range of inspiring tech kits featuring; Micro:bot, Synth Kit & Dough Universe. Tech Will Save Us toys introduce kids to fundamental STE(A)M principles; encouraging them to make, code and invent.
Created by advertising agency isobel, the ‘Side Effects’ campaign plays off the incredible imagination of kids, showing what sort of clever innovations and hacks they can create with tech toys. The opening frame heeds a familiar WARNING sign, letting parents know about the possible ‘side effects’ these tech toys could have on their kid’s lives. But there’s an underlying message of empowerment, directed to all kids. Don’t want to walk the dog? No problem, hack your Micro:bot to do it for you. Whatever you can imagine, make it – the power is yours.
Film advertisement created by Isobel, United Kingdom for Tech Will Save Us, within the category: Toys.
Creative Director: Rob Fletcher
Creatives: Georgia Stephenson, Dan Stubbs
Marketing Director / Producer: Christi Tronetti
Strategy Director / Producer: Danny Roca
Graduate Account Executive: Alice Pavey
Production Company: Somesuch
Director: Raine Allen Miller
Producer: Tarquin Glass
Executive Producer: Sarah Pearson
DOP: Krzysztof Trojnar
Production Designer: Jenny Gardiner
Stylist: Lola Chatterton
Editor: Elise Butt / Trim
Colour: Jack McGinty / Time Based Arts
Post Production: Time Based Arts
Music: Georgia Barnes