Agency Network: 
February 2017


Film advertisement created by BBDO, Canada for Take Note, within the category: Retail Services.

Advertising Agency: BBDO, Toronto, Canada
Associate Creative Directors: Chris Booth, Joel Pylypiw
Executive Creative Directors: Denise Rossetto, Todd Mackie
Group Account Director: Rebecca Flaman
Agency Producer: Beatrice Bodogh
Production Company: Skin & Bones
Directors: Chris Booth, Joel Pylypiw
Producer: Chelsea Strachan
Director of Photography: Kris Belchevski
Editorial: Saints
Transfer & Online: Alter Ego
Online Editor: David Whiteson
Off Line Editor: Brian Williams
Colorist: Tricia Hagoriles
Music / Sound Design: Fraser MacDougall, Tim White / Imprint Music
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Highest Rated

i_i's picture

I nearly cried

Activity Score 330
kleenex's picture


Activity Score 57713
Web Designer/Developer
i_i's picture

I nearly cried

Activity Score 330
Ral's picture

Whew! So good, but so emotionally wrenching I'm scared to watch it again.

Activity Score 115
Copywriter at Newsun Advertising, Guangzhou China
morse's picture

This is really good. Almost made me look up the brand.

Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

Great storytelling.

Pete R.
Activity Score 3412
rogermer's picture

Simple and good.

Activity Score 122
Art Director
selectads's picture

Such a compelling story!
I didn't know i could watch just 2 hands for 3 and half minutes!

Activity Score 4
MacMonkey's picture

Very long and predictably heavy handed that someone had to die.

A better example of an emotional demo is the google campaign, one featuring how google's tools helped a widower and his daughter stay close even when she went off to college. That was a more tactful way to illicit emotion. It used a more positive approach after the death; ending with the death is a cheap and predictable trick.

That said, there are plenty of people out there who will probably lap this up if they manage to stick it out to the end.

Activity Score 333
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