Agency Network: 
March 2018


Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island.

It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal.

Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.

Advertising Agency: Dentsu Inc., Tokyo, Japan
Creative Director: Yoshimitsu Sawamoto
Planner: Naoya Kudo
Copywriter: Chihiro Kato
Art Director: Sho Tsujioka
PR Planner: Dentsu Public Relations
Account Executive: Daiki Mori, Noriko Matsuura / Dentsu West Japan
Creative Producer: Koji Wada
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kleenex's picture

did not care for at all.

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