Be the Taco

Agency Network: 
September 2017

Also From This Campaign 3


First round NFL draft pick Taco Charlton and America’s #1 Tex-Mex fast food restaurant Taco Bueno are kicking off football season with a new campaign created by TM Advertising. The campaign, which promotes the new Wholotta Tailgate Box, features Taco Charlton and includes a :30 TV commercial, social videos, radio and in-store. The TV spot entitled “Draft” opens on a couple of guys making their fantasy football draft picks. Carl’s entire team consists solely of food items from his Tailgate box… and Taco Charlton. Which, as far as the Cowboys DE is concerned, makes for a pretty solid team.

Film advertisement created by TM Advertising, United States for Taco Bueno, within the category: Food.

Advertising Agency: TM Advertising, Dallas, Texas
Chief Creative Officer: Lisa Bennett
Group Creative Director, Copywriter: Chris Shafer
Group Creative Director, Art Director: Stephanie Fisher
Art Director: Dan Dougherty
Copywriter: Jason Niebaum
Director of Production: Hal Dantzler
EVP / Director of Account Management: Shaun Coulter
Account Director: Cortney Fly
TV Production Company: Fishface
Director: The Director Brothers
Executive Producer: Adrianne McCurrach
Producer: Alexis Celic
Social Video Production / Editorial: Charlie Uniform Tango
Editors: James Rayburn, Alex Campos
Director: Jeremy Bartel
Executive Producers: Jeff Elmore, Mary Alice Butler
Chief Executive Officer: Lola Lott
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