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Christmas

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Published/Aired: 
December 2017

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Description

On December 17th, the U stores take the floor again with a new TV spot that highlights one of the funding values of the company : proximity. At U, our merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores - both socially and economically. U is naturally close to its customers and is committed to taking care of them – and what better time than Christmas to reassert this link? Because we always take better care of our loved ones, U and TBWA\Paris imagined a nice Christmas tale that conveys the idea that we can all take care of other as well as we take care of those we love.

Film advertisement created by TBWA, France for Système U, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA, Paris, France
Account Management: Luc Bourgery, Philippe Senejoux, Delphine Abou, Eva Mellul
Executive Creative Diretors : Benjamin Marchal, Faustin Claverie
Head of TV: Maxime Boiron
TV Producer: Amer Zoghbi
Production Company: Insurrection
Film Director: Vincent Lobelle
Sound Producing: TBWA\Else
Head of music and sound: Olivier Lefebvre
Music and sound: Ferdinand Huet, Thomas Jacquet, Eliot Just Music
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Highest Rated

igorkholkin's picture

Sweet. Acts of kindness don't have to be this big to be just as impactful.

igorkholkin
Activity Score 13
General Manager at Los Angeles SEO
kleenex's picture

Cute... 0% chance of if really happening.

kleenex
Activity Score 57465
Web Designer/Developer
igorkholkin's picture

Sweet. Acts of kindness don't have to be this big to be just as impactful.

igorkholkin
Activity Score 13
General Manager at Los Angeles SEO
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