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October 2010
Syöpäjärjestöt:  Two pack
Syöpäjärjestöt Film Ad -  Two pack


The first 2 packets follow a smoker all his life (addiction develops during the first 50 cigarettes). 358 Helsinki made a documentary where those two packets follow smokers - both common and famous. First, they asked who is the most famous Finnish smoker? The most common answer was Idols 2007 winner, Heavy Ari. They tried to get an interview through his record company. It didn't work out so they started following him, which lead to a confrontation shown in the documentary. Check out the video:

Film advertisement created by 358, Finland for Syöpäjärjestöt, within the category: Public Interest, NGO.

Advertising Agency: 358 Helsinki, Finland
Copywriter: Erkki Izarra
Art Director: Ale Lauraéus
Agency Producer: Markku Mäntymaa
Account Manager: Milla Kokko
Director: Tres Perunas / Tuknuk
Photographer: Pekka Mustonen / Ikon Graphics
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