Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying.
Film advertisement created by Copacino+Fujikado, United States for Symetra, within the category: Finance.
Chief Creative Officer: Jim Copacino
Managing Director: Betti Fujikado
Executive Creative Director: Mike Hayward
Group Creative Director: Andrew Gall
Senior Art Director: Andy Westbrock
Senior Account Director: Chris Copacino
Account Executive: Amber Shelton
Agency Producers: Kris Dangla, Kelly Green
Director: Guy Shelmerdine
Production Company: Smuggler