There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal.
* According to a study by the Institute for Future Studies
Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.
Account Director: Malin Almqvist
Account Manager: Camilla Ryttare
Art Directors: Linus Bronge, Oskar Pernefeldt, Jörgen Berglund
Copywriter: Petter Nylind
Strategist: Henrik Stampe
Planners: Cornelia Wangel, Erica Knutsson Thelin
Final Art: Åsa Stjärnquist
Production Company: B-Reel Films
Director: Mikael Marcimain
Executive Producer: Rikard Åström
Producer: Lina Ehrenpreis
Agency Producer: Johan Svensson / Always Frank