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Agency Network: 
Published/Aired: 
July 2009

Also From This Campaign 3

Description

Film advertisement created by DDB, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Anderas Dahlqvist
Copywriters: Magnus Jakobsson, Linus Östholm, Patrick Dry
Art Directors: Fredrik Lund, Fredrik Simonsson, Simon Mogren
Production: North Kingdom / Jesper Kouthoofd
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alexander_bickov's picture

I like this idea

alexander_bickov
Activity Score 3281
shahidali's picture

i understand the message in the ad but not the ad!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

gioborde's picture

Hmm..if you understand the message then the ad worked...dont you think?.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

gioborde's picture

Hmm..if you understand the message then the ad worked...dont you think?.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

African_Matt's picture

At the end of each of these there's some guerrilla style editing. Some split second flash of a man holding something to his neck.

African_Matt
Activity Score 48
Art Director at Red and Yellow |

<>African_Element<>

Guest's picture

if you dont get it, you dont have what it takes...clever no? the phone one was a little confusing, granted.

Guest
Guest's picture

The Phone is a top and tail spot. Really good.

Guest
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