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Rise above plastics

Agency Network: 
Published/Aired: 
March 2010

Description

Film advertisement created by Borders Perrin Norrander, United States for Surfrider Foundation, within the category: Public Interest, NGO.

Advertising Agency: Borders Perrin Norrander, Portland, Oregon, USA
Creative Director: Jeremy S. Boland
VFX / Animation: LAIKA/house
Animation Director: Aaron Sorenson
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Highest Rated

La Vita è bella's picture

i like it, nice.

La Vita è bella
Activity Score 48
Art Director at ogilvy mumbai
Reality Check's picture

The spot doesn’t fully attain the emotional resonance it seems to be striving for, but it's still an accomplished and interesting piece of work.

Reality Check
Activity Score 2549
atb2005's picture

The spot does nothing for me. Maybe because it's animated..

atb2005
Activity Score 13557
Reality Check's picture

@ atb2005

You're implying that animation is not capable of being emotive, touching or moving.

Are you sure you want to stick by that comment?

Reality Check
Activity Score 2549
atb2005's picture

Well, it could be. I guess I should have said that it hasn't been done particularly well.. That's just my opinion.

atb2005
Activity Score 13557
Stephen Waugh's picture

I like it. The art could be better.

Stephen Waugh
Activity Score 3
Nguyen Thanh Hai's picture

i love it, now, I think it has impacted my consciousness

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
dollypoppin's picture

This is really nice. I don't know if it's been done before, but it's something new for me. :)

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

sandipkayal's picture

what a TVC...great

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

Guest's picture

love the animation style, but the idea is a bit weak for me.... overall impression. Average

Guest
Sushi lover's picture

I like the style and the idea, very straight forward.

Sushi lover
Activity Score 907

Dream needs to be big!

Ed Rapport's picture

Bunch of haters... this was a good ad CGI or not..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
samanfani's picture

Is there anybody out there dare to through plastic in nature after watching this ad?! I don't think so, It was a very
efficient ad, perfectly aimed it's target group.

samanfani
Activity Score 102
Creative Director
La Vita è bella's picture

i like it, nice.

La Vita è bella
Activity Score 48
Art Director at ogilvy mumbai
Guest's picture

atb 2005 porque no me chupas el choto.

Guest
velle's picture

o sheeeet. poor whale! it works for me!

velle
Activity Score 1550
Copywriter
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