Share the Magic

Agency Network: 
November 2021

Part of Collection


With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign that’s sure to deliver the warm and fuzzy feels. Having subtly launched earlier this month across tactical comms, the ‘Share the Magic’ campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years.

‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet - and beyond.

Film advertisement created by TBWA, Ireland for SuperValu Ireland, within the category: Retail Services.

Advertising Agency: TBWA\Dublin, Ireland
Executive Creative Director: Des Creedon
Head of Art: Paul Arthurs
Copywriter: Martin Corcoran
Business Director: Yvonne Caplice
Account Director: Eibhin McLoughlin
Account Manager: Kate O’Neill
Strategic Director: Aleesha Tully
Agency Producer: Shane Mulrennan
Supervising Producer: Onagh Carolan
Director of Social & Content: Andrew Murray
Social Media & Content Manager: Amy Tumelty
Social Content Director/Editor: Rupert Morris
Motion Graphics: Mark Murray
Production Company
Production Company: Antidote Films
Producer: Andrew Freedman
Director: Ben Liam Jones
DOP: Nick Morris
Post Production
Post Production & Visual Effects: Windmill Lane
VFX Supervisor: John Kennedy
Animation Director: Graham Gallagher
Editor: John O’Connor, Caleb Long
Composer: Denis Kilty
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