In Belgium, Sunlight is a brand of soap that has been used through generations, meaning almost everyone has used it at least once.
Forever present in Belgian family homes, no other soap offers that reassuring feeling of comfort. With this in mind, DDB has developed this film that playfully and poetically portrays this notion of coming home. This film celebrates the different generations, taking us back to the moments of well-being that we’ve all experienced.
Film advertisement created by DDB, Belgium for Sunlight, within the category: Beauty.
Creative Director: Kwint De Meyer
Creation: Simon Detournay, Célestin Metens
Strategy: Dieter Riemaeker
Account Management: Molly Waeytens, Soraya Hellara
Agency Producers: Mieke Vandewalle, Sophie Scheck, Cindy De Mooter
Production Company: Czar
Executive Producer: Eurydice Gysel
Producers: Maarten De Sutter, Lander Engels
Dop: Grimm Vandekerckhove
Post-producer: Leslie Verbist
Grading: Olivier Ogneux
Music: Gwenn Nicolay
Client Contact: Griet Demasure, Stéphanie Coenen, Charlotte Van 't Klooster, Judith Hoogendoorn