Soothing Families Since 1931

Agency Network: 
May 2019


The film starts with an idyllic realm of babbling brooks and relaxing background music. What we see next are 3 pandas performing tai chi on stepping stones, the scene getting more and more soothing. What follows is a cut to more real and familiar surroundings where we see a baby having had Sudcorem applied and looking visibly soothed. The voiceover by Kathy Burke reads ‘ahh that was soothing wasn’t it’. Cut to end frame with a range of pack shots balanced in perfect harmony as though they’re pebbles.

Film advertisement created by McCann, United Kingdom for Sudocrem, within the category: Health.

Advertising Agency: McCann Health, London, UK
Creative Director: Guy Swimer, Adrian Parr
Art Director: Freddie Wood, Mitch Brock
Copywriter: Freddie Wood, Mitch Brock
Director: Tim James Brown
DOP: Fede Alfonzo
CGI: Fable FX
Post Production: Cubica
Music: Mcasso Music
Composer: Richard Atkinson
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