The SubGold30

Agency Network: 
June 2018


In France, we carry in average more than a dozen loyalty cards - which we hardly use. They are all very convenient…but far for from being advantageous.

Which is why Subway® , PepsiCo et Orangina Suntory are offering to reverse the rules by creating the SubGold30. The least convenient yet most advantageous loyalty card in the world, granting access to a year of free Subway® menus.

For the longest time, this one of a kind loyalty card was considered an urban myth (just like the legendary Mc Donald’s gold pass). But it is now finally all coming true thanks to Subway® ! And the brand’s fans are not going to be stopped by its inconvenient 30 centimeters length! After all, a whole year of free menus is worth a bit of an effort.

Film advertisement created by Brand Station, France for Subway, within the category: Food.

Advertising Agency: Brand Station, Paris, France
Creative Director: Loïc Chauveau
Art Director: Damien Guiol
Copywriter: Samy Benama
Photographer: The cabs
Additional Credits: Johanna Varlet, Xavier Delaporte
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kleenex's picture

Well that is different.

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I enjoyed reading your articles. This is truly a great experience for me.
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