Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients via the new campaign in a light-hearted and engaging way.
Says Simon Langley, ECD, J. Walter Thompson: "Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again.
Film advertisement created by JWT, Australia for Subway, within the category: Food.
Creative Director: Simon Langley
Art Director:Nick Doring
Copywriter: Kat Thomas
Director: Dave Wood
Agency Producer: Nicole Richardson
Production Company Producer: Lee Thompson
Sound Studio: Rumble
Post Production: THE EDITORS
Senior Account Manager: James Ansell
Senior Planner: Heather Morrison
Account Manager: Jack Burton
Production Company: Goodoil